The Big One (Senior Branding Project) / by Anthony Schmiedeler

I've just begun what is usually classified as the biggest project in a KU alum's portfolio. I've been tasked with choosing two organizations facing a significant problem which will then be whittled down to one. From there I will be creating a written and visual proposal to fix that problem, including a new brand identity. The organizations I chose are extremely different but the problems they are dealing all relate to communication and organization. Here is an analysis of each.

A New KC

The Kansas City Metropolitan area has a confusing and misunderstood identity. This is because there is no clear connection between the Metro’s contained cities; No consistency between their programs and initiatives; and no accurate representation of the diversity, culture, and history of the KC Metro area.

A clear, connected, all-encompassing identity of KC could unify residents, increase city pride, make it easy for visitors to understand what the Metro is, make our city memorable and competitive with other big metros, and create a vision of the future for one of the biggest growing metropolitans in the United States.

The New Prototype

The Prototype mentor program for KU Illustration and Visual Communication underclassmen does not foster real and meaningful communication between mentors and mentees. This results in a non-existent relationship between the two and very rare thoughtful exchange that would normally result in learning experiences for both sides. 

A more organized mentor program with specific direction and a sense of community could increase communication between mentors and mentees, resulting in more productive, faster learning, and happier students.