Realflect by Anthony Schmiedeler

This is my very first interactive concept created in late 2012 when I was a sophomore in the Visual Communication program at KU. It opened up a whole new world when I figured out that I could design a user's experience. UX requires a lot more research and less intuition than strictly visual design but the end result is way more fulfilling and impactful. It's also pretty fun. I think this was one of the first steps to realizing I wanted to design for people.

Rapidily Engineered Rapid Ingenuity One-Pager by Anthony Schmiedeler

My first weeks as a Future Maverick have been spent learning about what Future does and their Rapid Ingenuity Practices. One step to that learning process was taking a day to create a one-pager that explains these things. I was really impressed with the idea of "6 weeks of work and training in 2 days" I built my concept around showing that. I decided to use materials found around the studio to really push the idea of having "all the tools you need". This is what I came up with.

Tchotkes by Anthony Schmiedeler

Tchotke is a small bauble or miscellaneous item. Depending on context, the term has a connotation of worthlessness or disposability as well as tackiness. Also known as the funnest things to design.

Here are a few tchotchkes I thought up during my internship that never made the cut.

What did make the cut and might exist someday (hopefully) is this sweet tote bag. Including some of my favorite custom typography I have ever done.

Perks by Anthony Schmiedeler

I encountered a lot of rejection as intern, but at least I got a chuckle for this t-shirt concept for the Applebee's rewards program "Perks". (Left image would be front of the shirt, right is back)


This is the t-shirt I ended up going with.


This one was probably my favorite. Based on the idea of "saving" rewards points like a bank.