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July Inspiration by Anthony Schmiedeler

Without action, thought can never ripen into truth.
— Ralph Waldo Emerson

Click Here by Anthony Schmiedeler

Technology obsession has been a recurring theme in a lot of things I make. Not just because I feel like it is a huge problem for people today, but also because I experience it quite a bit myself. I'm made two pieces this week reflecting on that problem. Both made quickly, on a whim, but I felt the need to make them real. The biggest problem with technology is that it get's in the way of people most of the time. I was consciously avoiding that problem to make these things but I only realized after that they both speak to those "technological barriers" to reality.

Christmas Crafts by Anthony Schmiedeler

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A beer-flavored advent calendar, Ladybird themed x-mas cards, a similarly themed cookie cutter fashioned from a soda can, and a couple of the ugliest sweaters you've ever seen (2nd and 1st place respectively though I'd argue the reindeer was far too cute to be ugly). Been away from the computer for a while but I'm back and ready for new year of blue light nights.

Sweet Ride by Anthony Schmiedeler

This is a genius way to combine a useful tool with social impact. This URL shortener gives you a shortened link to your content but anybody that clicks on it gets your content with a banner riding the top of their page encouraging them to donate to the Red Cross. It seems okay in this instance to use unrelated content as a vehicle for their message because it's for a good cause. And the messaging is great. Easy and unavoidable exposure!

Charities generally are trying to get large-scale social reach in the same way that the A.L.S. Ice Bucket Challenge did,” “This idea is kind of in that space, but it’s tied into the act of sharing, as opposed to us trying to come up with the content that is super shareable.
— Tom Markham, the executive creative director of BBDO New York

The MILK Truck by Anthony Schmiedeler

And now to share the biggest, funnest, fastest project we, the Future Mavericks, were able to complete this summer. It stems from the last blitz we co-created and facilitated. 

The challenge: How might we turn Rapid Ingenuity into something anyone can use?

After two days of blitzing, we came up with three possible solutions. 

Furioso the Furious Pickle Inciting individuals toward ingenious actions through an unexpected character campaign.

Baahhg! - A portable creative toolkit to spark and build upon ideas. Teaching and spreading Rapid Ingenuity with its contents.

The MILK truckDeliver Rapid Ingenuity playgrounds, in the form of a mobile lab, for groups to use and explore.

With a week and a half left in our residency to execute one of these solutions we had to think fast. We chose to take advantage of a recent addition to our available resources, a Cricket trailer prototype, and moved forward with the MILK truck. In about ten days we were able to turn a two-person camper into an eight(or more)-person mobile meeting space, covered in whiteboard paint from head-to-toe. With a little bit of IKEA hacking we turned knife racks into magnetic marker holders and a rack system into a rearrangeable formation of blitz materials to be customized for any occasion. A portable projector screen can be placed at the head of the camper or you can pull out as much scratch paper as you need from the roll behind it. And a lovely potted plant to top it off. The best part about the MILK truck is that our re-engineered table can be lowered between the benches to form a bed and maintain its camper functionality.

On my last day I "tested" out the whiteboard paint with some freehand illustrations and the guys at Future were able to take it to a meeting the next week with great success! It's hard for anyone to deny the power of Rapid Ingenuity when they are sitting in a prime example of it. I was incredibly surprised and proud at what we were able to turn out with such a limited amount of time, minimal resources, and no experience doing anything like it before. I may never fear a deadline again. Without a doubt, the MILK truck was the perfect project to end an amazing summer residency at Future.