identity

The Big One Pt 2 (A NEW KC) by Anthony Schmiedeler

Earlier progress

My senior branding project is in its second week of research after choosing to rebrand the Kansas City Metro area. Here are some things I've found out:

Kansas City is such a diverse state that the problem has been hard to define, but then I realized that its diversity is the problem. Rather, Kansas City's diversity isn't represented. Whether you live there and you think KC is BBQ and sports, or you're an out-of-towner and you think it's a cowtown, you are leaving out a lot of what makes KC so unique. Here are some slides from a presentation I will be giving that illustrates what KC is and what I want the rebranding to represent.

Senior Show concept by Anthony Schmiedeler

This is probably one of the most exciting projects I'll get to do while in school because I have the opportunity to create a brand that will represent the entire senior class of Visual Communication and Illustration majors. With my team we've created a concept where each senior creates a letterform, comprising a full alphabet, and that alphabet is used for the branding, promotions, take-aways, and environment at the annual senior show. This way each senior is represented individually and collectively we are unified through this one typeface. It will be interesting to see how the final product stacks up against the concept. I think the real thing will be 1000 times better but I guess we'll see in 5 months.