Oded Ezer's Design Philosophy by Anthony Schmiedeler

  • Design should be fun, not tiring.
  • Try to treat any problem as a challenge.
  • Daydream.
  • Sketch.
  • Never throw away any sketch or piece of work no matter how stupid and pathetic it is.
  • Bad ideas now can be brilliant solutions in the future.
  • Design should be easy to produce.
  • If something becomes too complicated simply avoid that direction.
  • Use simple and cheap materials an techniques.
  • Amuse yourself.
  • Always listen to other people.
  • Never let anyone else decide for you.
  • Unless you have a real reason, work with black and white only.
  • Unless you have a real reason, work on your own.
  • Don’t look at graphic design books for inspiration when you are short of new ideas, instead take a long walk or meditate.
  • Adopt other people methodologies, not their style
  • Be obsessive.
  • Be generous.
  • Be as honest as you possibly can.

Transcribed from his interview on Debbie Millman’s podcast Design Matters.