T-shirts and one-pagers by Anthony Schmiedeler

Sometimes I screenprint t-shirts in my garage for fun. Lately a lot of people have been asking where to get them so I decided to create a website. 

Then I had a lot of fun so I made another one.

These aren't necessarily the most succesful websites but it's fun to see what I can create quickly with the tools I have available to me. It's also amazing what you can create with free websites templates these days.

Senior Show concept by Anthony Schmiedeler

This is probably one of the most exciting projects I'll get to do while in school because I have the opportunity to create a brand that will represent the entire senior class of Visual Communication and Illustration majors. With my team we've created a concept where each senior creates a letterform, comprising a full alphabet, and that alphabet is used for the branding, promotions, take-aways, and environment at the annual senior show. This way each senior is represented individually and collectively we are unified through this one typeface. It will be interesting to see how the final product stacks up against the concept. I think the real thing will be 1000 times better but I guess we'll see in 5 months.

War Was Easier progress by Anthony Schmiedeler

Earlier progress

After working with parallax effects in video form, I could not escape the cartoonish look that I felt took away from the intended message. So I went back to square one: Who is my audience?

I wanted to affect college-aged people, who are cause-motivated, and whose peers are returning from war disabled and in need of help. I needed something REAL so I went back to my original idea of using real tape. After sketching around I stumbled across the idea of using the tape to spell out the number of days veterans are waiting. From there it seemed like the perfect vehicle for a guerilla marketing campaign.


After that I needed a new poster to match the look. That's when I realized I could create the modern age digital camouflage look with red tape. It seemed like the next logical step to take that image to the website, also bringing in other REAL items to go along with the stories of REAL veterans. 


See the final project here

Growing the idea: Veteran=You by Anthony Schmiedeler

Earlier Progress

After working through the possibility of creating interactive installations to display veterans as vital parts of the community, I realized that the posters could do the same job. Veterans are essentially grasping for normalcy in their pursuit for the benefits they need and deserve, and with a few tweaks, the posters can show that. My job now is to connect those posters with an experience where the idea can explored more in depth. I think using the red tape element gives me a perfect excuse to create an awesome parallax scrolling website, which is where I started wireframing.

After a couple of iterations, I decided the best way to start would be with a strong statistic. Using parallax scrolling, that statistic can move and continue to rise in number as the user scrolls, illustrating how the number of vets that are affected is constantly growing. As the user continues to scroll, red tape begins to cover the statistic and then text will fade in on top of it asking "What are you waiting for?". This prompt has a double meaning, putting the user in the position of a waiting veteran. It also asks what is stopping the user from making a difference. 


More scrolling will remove the tape the same way, revealing grayed out options until the entire homepage can be viewed. From here, there are options to "meet" veterans and learn their story, sign a petition to end the VA backlog, and donate to support DAV and their services for veterans. I'm thinking of adding an option for other vets to share their story with the hashtag #WarWasEasier so it can be connected across all social media platforms. All of these options will continue to other pages, as well as giving the option to return to the menu.


The next step is figuring out a way this can be mocked up. Considering that parallax scrolling is hard to illustrate with still shots, and a clickable version will give the wrong idea, I believe a motion piece will best illustrate the way things move as the user scrolls. The best scenario would be to create a functioning website, which is possible with Adobe Muse, but might be hard with time constraints. I'm pleased with how this idea has progressed and I think this setup will be successful in making a user understand that a veteran=you.